Glossary

GLOSSARY (TAKEN FROM THE WORKED DOCUMENTS IN MODULE2)

- Above the line
- Agency
- Ambient Media
- Audience
- Banner ad
- Below the line
- Brand
- Brand activation
- Brand position
- Branding
- Business
- Client
- Communication
- Communication tool
- Communicator
- Company
- Complaint
- Connection
- Consumer
- Corporation
- Cost
- Costumer
- Design
- Direct Marketing
- Documentary
- Email
- Empathy
- Gorilla Marketing
- Impact
- Marketing
- Message
- New Media
- Old Media
- Persuasion
- Presentation
- Product
- Radio spot
- Relationship
- Sms
- Strategy
- Target audience
- Tecnology
- To Persuade
- Value
- Viral Marketing
- Visual
- Workforce